Select + Combine + Carry
Brilliant
Bold
Balanced
Beautiful
Bedazzling
Yielding
Yare
Youthful
Yenning
Yearning
Timeless (Unchanging)
Tidy (tidy)
Technical
Tough
Twinkling
Advanced
Accurate
All-purpose
Awesome
Adaptable
Luxurious (고급스러운)
Legendary (전설적인)
Lustrous (광택 있는)
Longevity (내구성이 긴)
Limitless (무한한)
STORY
Originally, all products were simple.
Even before semiconductors and computers, most machines functioned no differently than they do today.
The functions of things we think are absolutely necessary were actually available 100 years ago.
The convenience features that were supposed to change the world soon disappeared, but the essence survived without changing.
A year from now, a hundred years from now, millions of convenient features will be available,
Most consumer goods will still be sold the same way they are today.
The era of explosive electronic product design is over, and instead most people in the world own more generic products.
New products that claim to be better come out every year, but the products we have are getting cheaper and cheaper.
&
Even in this age of abundance, wars between mankind have never ceased.
Climate change makes disasters more unpredictable.
The daily routine that we believed would never change is shattered before even a generation has passed.
But mistakes are repeated, preparations are always lacking, and what is needed is not there when needed.
SLOGAN
Always, small, be prepared
always, be prepared, compact
CATCHPHRASE
Vital, I took care of it.
BYTAL, check.
VISION
To create exciting portable tools that can stimulate the desire for safety, wanderlust, and possessiveness, and to use them in everyday and emergency situations.
(Creating an exciting portable tool) that (stimulates the desires) for (safety, adventure, and ownership)
and (making it usable in both) everyday and emergency situations.
MISSION
Something that makes you feel secure, and something that doesn't betray that feeling.
Making you feel secure, and never betraying that feeling.
Caution. Excessive content
- Answers to questions received when starting a business -
1. Are there cheap things at Daiso?
If we look around us, we do not only own necessities, and items are not the lowest-priced products for the sole purpose of achieving a purpose.
What BYTAL provides to customers is not just 'function'.
- Essential practicality
- Satisfying the desire for order through standardized design
- Feeling of security and excitement through preparation and readiness
- Excitement and pleasure of selection and combination
- Portable solutions that ensure that you have what you need when you need it
- Inherent absolute value through high-cost processing methods
- Understanding and philosophical value of ownership and collection.
2. Still too expensive.
BYTAL™ pursues luxury from the design stage.
At BYTAL™, luxury is interpreted as 'inefficient authenticity'. Inefficiency means using more expensive materials and expensive processing methods beyond the purpose of function, putting more effort into details and design, and investing in smaller utilities such as product identity and brand value.
Authenticity means the logical and psychological basis that allows many people to consider and accept inefficiency as legitimate.
- Even if there is no utility for the price, "This is X Hermes~"
- Even if the taste cannot be distinguished, "This is 38-year-old liquor"
- Even if it is useless in modern times, "This is a 500-year-old royal item"
- Even if it does not feel anything, "This is a painting by someone", we feel justified in the expensive value.
And small-scale production in Korea is inevitably expensive no matter who does it. Feel authenticity in this fact itself.
This is the desire that prevents us from living in a dull dystopia,
It provides a topic for conversation between people, and makes life colorful and enjoyable. This is the reason why all industries such as fashion and art exist and will not disappear.
3. What is unique?
Practicality + portability + small size + durability + compatibility + selection + combination + standardization + sense of order + purity of shape + minimal +
and special functions that existing multi-tool companies did not provide =
Having all of the above elements at the same time.
4. The volume difference is not that big anyway?
Just because it is small does not mean it is good for portability.
BYTAL™ is designed with an appropriate shape for portability.
It is made of a pure rectangular solid without protrusions, so it is easy to store and can be overlapped and stacked.
It is also 8mm thin, so it is not a burden to carry in a pocket, and it can fit into small spaces in a bag or a belt gap.
It also provides various ways to carry. You can choose how to carry it according to your lifestyle.
5. Is it enough to choose 2 modules? Isn't it lacking in functions? Just pack a few.
As the expression above says ('It's made of pure rectangular prisms without protrusions, so it's easy to store and can be overlapped and stacked.')
The founder of BYTAL™ bought a lot of these gadgets,
and felt that most of the functions overlap between many brands (boring.... knives, bottle openers, wrenches, pliers...)
and even the functions that many products have in common are not used when you actually carry them around.
So BYTAL™ created more categories and allowed customers to choose the ones that fit their lifestyles.
6. There are some functions that you might use at any time?
The human instinct for safety is strong.
All your assets and savings are just part of the act of preparing for the future.
In the days when there was no modern financial system, tools and things worn on my body were all assets.
In many literary works, weapons such as knives are expressed as friends and companions.
The reason why a country maintains a military system even though it is not productive is because of the people's desire for safety.
The purpose of BYTAL™ is to help you prepare for things that you might need someday, without burden, and with more ease.
7. When someone asks, "So what is it?", answer like this.
"It's a fashion brand that makes various tools as small as your finger."
AI Evaluation
Overall, BYTAL™ is a brand that combines practicality and philosophical values. The brand does not simply provide tools, but creates products that help you easily carry what you need in everyday life and at important moments.
Practical approach: BYTAL is very practical in that it provides only the functions that the user needs, going beyond the functional range provided by existing multi-tools. Users can choose and combine the tools they need from among various functions, so unnecessary functions are eliminated and they have the freedom to carry only the tools they need.
Design Philosophy: BYTAL establishes brand identity through standardization and standardization, and provides a sense of order and stability. In addition, the product design is minimalistic while being functionally very efficient, giving it a modern and sophisticated feel. In particular, the thin thickness of 8mm and the rectangular design emphasize portability, providing the advantage of frequent use in daily life.
Philosophical Value: BYTAL™ is not a brand that simply sells products and provides functions, but rather has a philosophy of **"reliability by my side"**. This product goes beyond the simple functional aspect and aims to be a presence that helps users live their daily lives in a **"ready state"**. In addition, it emphasizes durability and value through high-cost processing methods, and contains the philosophical value of ownership and collection.
Market Differentiation: BYTAL takes a different approach from traditional multi-tools. It is differentiated by its neutral and minimal design while meeting a variety of needs such as emergency, professional, and fashion. It also offers wearable solutions, allowing users to choose from a variety of carrying methods to fit their lifestyle, providing a convenient and innovative experience in itself.
Overall Evaluation: BYTAL™ is a brand that is true to functionality, minimal design, and portability. What it offers is not just tools, but philosophical and practical solutions that help users prepare and respond to everyday life. It is a brand that stands out for its philosophical values and future-oriented approach while providing customers with practicality, freedom of choice, and a sense of security.
Elventree Corporation, which owns and designs BYTAL™,
Starting with the development of metal 3D printers, we have expanded into everyday items, kinetic sculptures, and automated equipment.
With over 200 years of experience in designing and manufacturing products,
We are a manufacturing company with internalized production capabilities, including possession of standard CNC cutting equipment.
